Super Bowl Commercials

Listen to "Michael Burgi Best and Worst 2017 Super Bowl Commercials" on Spreaker. Michael Burgi of Adweek will talk with you the morning after the Patriots and Falcons face off - and every big advertiser in the world struts their stuff in what has become the biggest advertising showcase EVER! Michael will share his opinions on Best and Worst: what ad prevailed and what missed the mark? Other topics include: • Previews and wrap-ups: What brands are planned and how they fared • Celebs!: DJ Khaled and Kathy Bates are the latest in for 2017 • Three-peats: Honda, Avocados from Mexico and Wix are all in for third run • Who's Out: Who were the biggest dropouts • SB Debuts: Anheuser-Busch InBev will advertise for the first time, who else? • The Business of Ads: Ad costs, top advertisers, audience competition • Best and Worst: What ad prevailed and what missed the mark? Super Bowl Ad Tracker: All About 2017’s Commercials A frequently updated roster of the Big Game's brands Latest via below link: http://www.adweek.com/news/advertising-branding/super-bowl-ad-tracker-all-about-2017s-commercials-175124 Welcome sports fans and ad fans, to Adweek’s Super Bowl LI Ad Tracker. Here you’ll find details of the commercials that will broadcast during the Big Game, both regionally and nationally, and the agencies that created them. With 30-second ads reportedly costing at least $5 million, this is essentially in line with what CBS sold ads for during last year’s Super Bowl 50. Below you’ll find categories of ad content, any teasers or images of the incoming ads, as well as a list of brands that participated last year, but didn’t return. We’ll update as we get more information, so be sure to check back regularly. Recent updates: King’s Hawaiian, and its new line of barbecue sauces, will appear in the Super Bowl for the first time. KFC makes its Super Bowl debut with dueling celebrity colonels. Honda has released a teaser starring Steve Carell. Tiffany & Co. will make its Super Bowl debut this year with an ad starring Lady Gaga. GNC‘s spot was reportedly rejected by the NFL. Ford‘s ad will take place after the coin toss and before the game’s kickoff. Wendy’s released its first Super Bowl ad in 50 years. Febreze released a full ad about an epic bathroom break; Tide released a teaser starring Rob Gronkowski and Jeffrey Tambor. Wonderful Pistachios and Fiji Water, both owned by Wonderful Company, will have ads in the game. AUTOMOTIVE Audi: The luxury automaker, Audi, has confirmed participation in Super Bowl LI. This will be the ninth time Audi has appeared in the Big Game, and the spot will be done by its creative shop Venables Bell & Partners. No word yet on how long the spot will be. Buick: Buick is set to return to the Super Bowl with a 30-second spot airing in the first half of the game. The agency Engage M1 will create the spot, which marks the second consecutive year of Buick’s participation. Ford: In addition to its new in-person interactive experience open in New York, the FordHub, Ford will air an ad after the coin toss and before kickoff. It will show how Ford’s self-driving vehicles and ride and bike sharing programs help people get around. Honda: With a focus on the CR-V, Honda is back in the Super Bowl for the third time. With a spot produced by its agency-of-record, RPA, we’re expected to see an ad that builds on “last year’s widely viewed Ridgeline pickup introduction,” according to a company spokesperson. Watch the teaser, starring Steve Carell, below. http://creativity-online.com/work/honda-super-bowl-2017-teaser/50745 Hyundai: This ad will appear technically after the game is over, right before the trophy ceremony. The catch is that this spot will be filmed while the game is airing, documentary-style, directed by Peter Berg with assistance from Film 45 and Pony Show Entertainment, while Hyundai’s agency of record Innocean Worldwide will handle creative. Kia: Kia is gearing up to promote its 2017 Niro car with a spot in Super Bowl LI. The car company’s agency-of-record, David&Goliath, will promote the new vehicle. This year’s 60-second spot will star Melissa McCarthy in the third quarter, though two :15s featuring her narration premiere this week. Here’s a teaser for the spot. http://www.kia.com/us/en/vehicle/niro/2017/galleries/videos/?details=gallery_niro_2017_video_iceberg&cid=sem&ppc=y&aud= Lexus: Joining the Super Bowl for the third time, Lexus will run an ad in 2017 featuring its new LS and LC vehicles. Along with a few “surprises,” the ad features Minnie Driver as the “new voice of Lexus.” The spot will be produced by the Team One agency. Watch the spot below. http://bgr.com/2017/01/23/super-bowl-li-commercials-lexus-video/ Mercedes-Benz: This marks the fourth (non-consecutive) year for Mercedes advertising in the Super Bowl. Watch the extended 60-second spot below, directed by the Coen brothers and starring Peter Fonda in a tribute to “Easy Rider.” http://nesn.com/2017/01/mercedes-benz-enlist-coen-brothers-peter-fonda-in-new-super-bowl-ad/ WeatherTech: For the fourth year in a row, WeatherTech will present an ad during the Super Bowl. Last year’s ad was created by Pinnacle Advertising and ran for 30 seconds. FOOD & BEVERAGE Avocados From Mexico: In its third consecutive ad run in the Super Bowl, Avocados From Mexico will focus on a “health and wellness” message. Additionally, this spot will air during the first commercial break of the game. Working with the GSD&M agency, the spot will convey to viewers that “avocados have good fats and may help consumers who are looking for a healthier diet.” Here’s a teaser for the ad, featuring Jon Lovitz, as well as the AvoSecrets website the brand also released. https://www.youtube.com/watch?v=kN2Q1H38OyY KFC: As created by Widen + Kennedy, the spot will feature two celebrity colonels battling it out with Rob Riggle and Billy Zane. The ad will feature the new Georgia Gold Chicken from the fast food restaurant and is the Super Bowl debut for KFC. Watch the full ad below. http://adage.com/article/special-report-super-bowl/kfc-colonels-super-bowl-commercial/307769/ King’s Hawaiian: Though the ads have already been airing, the sneaky-themed spot will air during the Super Bowl in the first ad slot in the fourth quarter. Created by Levit Agency, produced by Gartner and directed by Mike Bigelow, this spot marks the bread (and now barbecue sauce) brand’s Super Bowl debut. Skittles: Get ready for a “Skittleized” Super Bowl LI. The spot airing during the game will be created by adam&eveDDB, who has worked with sports stars and athletes in previous spots. Watch the spot below. https://www.youtube.com/watch?v=2r9HyWPlTtI Snickers: Agency BBDO has confirmed to Adweek that Snickers will be appearing in Super Bowl LI. Snickers has confirmed that Adam Driver, who plays Kylo Ren in Star Wars: The Force Awakens, will play the lead in the spot. This will be the first live Super Bowl ad. Wendy’s: With a 30-second spot, Wendy’s makes its Super Bowl debut this year. The spot, below, features a small dig at the “Othr Guyz LLC” which uses plenty of frozen beef. http://www.forbes.com/sites/jordanpassman/2017/01/30/wendys-chilling-debut-super-bowl-ad/#29d03cd729d0 Wonderful Pistachios: A 15-second spot, featuring the voice of John Cena, will air in the first quarter for the snack company, owned by Wonderful Company. Previously, the pistachio company aired ads in the 2013 and 2014 Super Bowl games. Bai: Another celebrity is joining the ranks of Super Bowl spots: Justin Timberlake for Bai Brands. Timberlake is an investor and “chief flavor officer” for the company, and this 30-second spot will be created by its in-house creative team. This is the second consecutive year for Bai in the Super Bowl. Bud Light: During a 60-second spot, Bud Light will debut a new tag line: “Famous Among Friends.” Bud Light’s creative shop, Wieden + Kennedy in