Thursday, April 25, 2019
Ron Underwood From 9 Electric
Listen to "Ron Underwood From 9 Electric" on Spreaker.
The Light" showcases 9Electric and Carla playing on a stylized city rooftop that looks straight out of a comic book. The music video is the brainchild of frontman Ron Underwood, who filmed and directed from start to finish. "The actual video shoot for 'The Light' was a piece of cake," Underwood explains. "I shot each person individually in front of a green screen in a garage with a couple of lights."
All hands were on deck while filming "The Light." Guitarist Mikey Lopez assisted Harvey in particular. "Working with Carla was so much fun... I stood off to the side as she did all of her takes and hit play and stop on the playback music. You know, the glamorous, behind-the-scenes Hollywood stuff!" he shares with a laugh. He goes on to say, "Just like in the recording studio tracking her vocals, Carla completely rocked it and was a total pro."
The challenges came during the editing process, but Underwood was ready to rise up to the occasion. "It was my first time using Element 3D, but I knew exactly what I was going for, and could see it in my head," says Underwood. "I don't think anybody - myself included - thought it would turn out as slick as it did! The trick was stylizing each scene so technical limitations wouldn't jeopardize the blurred line between live action and the pseudo-realistic cartoon universe."
Lopez adds, "The finished product is incredible, and I couldn't be more proud of the job Ron did on the video."
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