Monday, January 20, 2020
Eric Nuzum
Listen to "Podcaster Eric Nuzum Releases Make Noise" on Spreaker.
MAKE NOISE: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric Nuzum (Hardcover; January 7, 2020) is the first book on the craft of audio storytelling from a true podcasting pioneer. A veteran of NPR and Audible, Nuzum has created and produced podcasts that routinely top the charts, appear in yearly “best of” lists, and win awards. Of the six billion podcast downloads each year, more than one billion of those are for the 130 podcasts Nuzum created, including the TED Radio Hour, Invisibilia, Where Should We Begin? with Esther Perel, and The Butterfly Effect.
Bringing all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast, MAKE NOISE offers an analysis of the medium, examining its promise, its drawbacks, and how to bring it all together. Filled with a deep-yet-accessible dive into what works and why, it identifies core principles to help guide readers throughout the creative process. And then it gets into how-tos—how to develop character, story, voice; and how to conduct an effective interview, with tips from Terry Gross and story-building ideas from Ira Glass.
Much in the way that Robert McKee’s book Story has become a must-read for any aspiring screenwriter, MAKE NOISE is poised to become the foundational text for podcasting—the dog-eared definitive guide for anyone who has something to say.
Casey Anderson
Listen to "Casey Anderson From Man Versus Bear" on Spreaker.
Grizzly Bears have stood at the top of the evolutionary food chain with unchallenged dominance for thousands of years. Now for the first time ever, humans will be entering the bears’ territory and take them on in a competition never attempted before.
Each episode will include five distinct challenges inspired by what bears do naturally in the wild, pushing these brave men and women to their absolute limits.
Bart and Honey Bump were orphaned as cubs and discovered by an Alaska State Trooper. After a nationwide search for a loving home for the rescued cubs, they were adopted by caretakers Doug and Lynne Seus. Along with Tank – known for his voracious appetite – the Seus’ have raised and cared for all three bears for two decades on a sprawling section of protected land.
Casey Anderson is a wildlife expert with 25 years of experience who has lived with bears his entire life. He became a wildlife filmmaker after college and expert on animal biology and behavior. He’s also the founder of the Montana Grizzly Encounter near Bozeman, MT, and has rescued seven bears from inhumane captivity situations. The sanctuary is open to school groups free of charge and thousands of children learn about bear safety and conservation every year.
Casey is host and provides blow-by-blow commentary during each episode of Man Vs. Bear.
Friday, January 17, 2020
Bobbi Brown
Listen to "Bobbi Brown From The Podcast Beyond The Beauty" on Spreaker.
Bobbi Brown is one of the most renowned names in beauty today. But who is the real Bobbi Brown, and what can we all learn from her? The legendary makeup artist walked away from the billion-dollar beauty brand she founded and hasn't stopped creating ever since. She's a NY Times bestselling author, a certified health coach, and a serial entrepreneur, but her insatiable curiosity doesn't stop there. In Beyond The Beauty, Bobbi Brown enlists top-notch experts across the fields of makeup, wellness, fashion and entrepreneurship, along with her closest friends and family-all in search of the real meaning of beauty. For more from Bobbi, visit her website www.justbobbi.com and follow her on Instagram @justbobbibrown.
Rozei
Listen to "ROZEI Gets Real With Ooo La La" on Spreaker.
Mixing beats for ten plus years in the basement of his house ROZEI's mission and calling has been to master the art of storytelling in the shortest amount of time. In his words the attention span of most fans of music isn't very long so why waste their time?. Inspired by the power and command you put on loops he's turned his personal life experiences into an event on YouTube, Spotify and other streaming delivers. Ooo La La has leaped out in the lead becoming a heavy hitter on the internet. When asked if he'd like to transition to radio there was not a sliver of silence betwen the two of us. He was all over that opportunity knowing the industry is still the best connection to put your art on display.
Martin Sandler
Listen to "Martin Sandler Releases The Book 1919" on Spreaker.
Martin Sandler is a five time Emmy-award winning TV writer and author of more than 70 books. He just won the 2019 National Book Award for Young people’s Literature for his book 1919: The Year that Changed America. In 1919, WW1 was over, and America was experiencing severe racism, fear of communism, horrid working conditions, the start of prohibition, and women’s suffrage. And 100 years later, in 2019, many of these issues are more relevant than ever!
Pod-Crashing Episode 39 The Beginning
Listen to "Pod-Crashing Episode 39 The Beginning" on Spreaker.
Pod-Crashing Episode 39: The Beginning
Between 2012 and 2016 I approached the decision makers of Broadcasting Schools and Universities to open their hearts and imaginations to accepting the platform dubbed Podcasting. I was losing the battle on the terrestrial radio side of the performance. Sales people loved it but didn’t know how to sell it and programmers wanted nothing to do with something that looked more like a hobby than a profession.
Outside of my daily journals only one person knew of my true drive to bring this medium forward. Nathan Richie. We’d talk for hours about laying out the foundation of a tangible object that very few people wanted to participate with.
I thought the adult educational system would leap all over it. They listened but wouldn’t act upon the request. It was always based on money, “Our students come here for career opportunities and at this time it doesn’t seem to be a great place to change our plans to invest in something that honestly has no success story.”
One of the nation’s top radio consultants, we’ll call him the D man, he believed so much in my visions as a radio talent and producer that in 1985 he brought me down from Montana to Carolina. Somehow I lost my luster in 2012 when I spoke of this new age of On Demand listening. I tried so hard to convince him of its potential. Interviewing huge musical acts and actors during an annual event with students from across the nation.
He wouldn’t bite. Which Nathan Richie and I talked about all the time. Nathan was a visionary that leaped onto the internet approach to growing radio years before the industry hopped on. Every word he spoke was a foreign language and yet I was able to trust the impression he was putting on my path.
He knew I was a rule breaker and willing to look at top dog decision makers and call them out for being disconnected. They made sure I knew that they always knew best. They endlessly screamed at me about how radio listeners didn’t mind ten minute commercial stop sets and if you play Maroon 5 six times in a three hour break it’ll grab you more.
The building of my podcast presentation between 2012 and 2018 was heavily influenced by Nathan’s attachment to where listeners were growing. We listened to each other. We built on a project based on how a martial artist positions themselves in a process of always reaching toward the community. He was a Master in Tae Kwon Do. I am a 3rd Dan or 3rd degree black belt. Together we had the guts to face an industry that was about to take a huge hit because the world was quickly becoming addicted to getting what they want right now.
The night I learned of Nathan’s death was a passing of the torch. To this day I scan every memory bank in my soul seeking every bit of information he gave me about internet airplay. What he planted was a huge seed based on one thing: Don’t just do a podcast. Get your ass on the real streets of where people are and put them inside the performance.
I was finally allowed to talk about podcasting in broadcasting schools in mid-2016. The D man has never invited me back to his gatherings. I’m sure I posted something on social media that ended that connection but that’s what you do when you want to make a difference.
It kills me that iHeart Media didn’t invest in where I stood in 2012 and yet they brag about being the biggest and best in podcasting today. I won’t complain. Without any type of monetary exchange I’ve busted serious ass to have ten podcasts on their platform. I believed in Bob Pittman’s nationwide address to terrestrial radio people. He asked us to step up and participate. The Production Director who just lost his position on the air due to an all music format leaped at the opportunity.
There were no rules. No program directors and no D man. Even if it meant leaving the corporate world of radio I had to believe in Nathan Richie’s empowerment. I can still hear his voice, “You have a product. How are you going to find people? More importantly how are you going to keep what you’re creating alive? It’s too easy to quit.”
Yesterday I sat with 13 future Broadcasters in a control room introducing them to podcasting. Asking someone what they want to talk about is far worse than screaming out something the devil said inside a church. People know about it or have heard about it but haven’t a clue as to how they can participate with it.
If Eric Nuzum of NPR was told he was too late for the game in 2005 why they hell would someone want to jump into the sport in 2020? Because in 2005 there were no true pioneers to learn from. There truly wasn’t a history or learning tool.
I read books and magazines about it today calmly saying, “Bull. Won’t work.” Everybody seems to have the answer in an age where we need to be putting focus on the listener and tomorrows talkers. I get it! Broadcasting student’s don’t get it. I put them in the room and broke the junk down. Starting first with huge groups talking for 15 minutes. They hated it. Nobody really got any air time.
Then we shot it down to three then two then one. I get it that they don’t get it. But if you don’t lay out the map of possibility on their worldly connections then the schools are ripping students off. This is podcasting 101. It comes with a kick in the pants. Enjoy the ride!
Eric Nuzum said podcasting shouldn’t be controlled by anyone. It’s what you’re bringing to the moment. As much as I want to agree with him is how much I want to stop him in his tracks. There are a ton of horrid podcasts on the platform screaming for some love. The moment I praise an episode for its bad quality is the day I’m picking up a full time job at Circle K.
Look… I’m not good at podcasting. I just happen to be incorporating a few messages that Nathan Richie made sure I heard.
What’s the moral of the story? Without a doubt I feel sorry for terrestrial radio talent being told how to bring a podcast to life by the likes of people like the D man. Unless you podcast you can’t teach podcasting. No matter how much you trust research we aren’t playing by the same listener rules and expectations.
The most recent move by iHeart Media to dismiss a huge collection of their performers from the party will bring thousands to this next level of play. They won’t go to a university or broadcast school to learn how to properly podcast. They’ll use their radio knowledge to reach what could be, might be, should be, hmmm maybe not next level of play.
Podcaster’s of past generations aren’t interested in radio people playing the stage. I disagree with that. Probably because I grew up through the ranks of those two speakers. We need radio people to push this platform to the advertisers. They understand quality and performance. They’ve been trained to promote and push the door wide open.
Welcome them by teaching them. Unite because Nathan Richie would agree.
Intentions Versus Goals
Listen to "Intentions Versus Goals" on Spreaker.
Maybe it's something planted in us a kids. What are your goals? Stick to your goals. Are you focused on your goals? Then when your goals aren't met you become hurt, bent out of shape and quite possibly ready to quit. I grew up being that punk kid that wouldn't leave his bedroom because his goals were to be a major market radio personality in Los Angeles. Everything I did in life was to prepare myself for that goal. I built a radio station in my bedroom that could broadcast a half block from the house. The goal was to give my mother something to listen to while she painstakingly tried to keep the house clean and have dinner ready by five for my father. My goals were to take every class in high school that would enhance my skills as a teen to be ready to hit the radio trail the very second I graduated. Every teacher knew where I wanted to be and they worked with me to help out the goal. I worked so hard that radio let me inside its playing field at the age of fourteen. My father made me quit. He wasn't driving eighteen miles to Laurel, Montana so I could feed my goals. Two years later radio gave me another opportunity. This time it was six blocks from my house. My goals to make it to Los Angeles were on their way! This year I will celebrate my forty first year in broadcasting. I never made it to LA. Lord knows I tried so many times. But each time I missed it put a dent my goals. At fifty seven I wish I would've known the difference between having goals and living a life of intentions. Goals say this is where you need to be by this time. When they aren't met the heart is injured and the dream begins to fade. Intentions are a direction. My intentions are to be in Los Angeles. But if it doesn't happen that doesn't mean I failed. I know the direction in 2020 doesn't have to mean packing up the car and leaving a town I've been blessed to be a part of for thirty five years. Then intentions to reach LA can be accomplished by way of podcasting, internet radio and other forms of digital airplay. Understanding the difference between making goals and walking with intentions takes a huge guilty trip off your back. Unlocking what blocks you starts with knowing that you're moving in a safer direction. Ask yourself, "What are my intentions today?" Every morning at 4:30 while walking my dog Jazzie I look up at the stars and layout my intentions. My heart and soul listen in giving direction whereas if it were a goal I'd be inured daily. My mom would say, "Now son you don't get everything you want in life. Just settle for what you've got." No... My intentions today are ______..
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